planning

Treatment

Working title: feel the fizz

Genre: advert

Target audience: 13-25 years old male and female, I did a survey asking people if they liked Coca-Cola as well as some other things and 100% said yes, and some were under 18 and some were 19-25 years old. Also I have chosen 13- 25 age range because children are not usually aloud to drink fizzy drinks when their younger and adults don't tend to like fizzy drinks as I have noticed. 

Outline: I will be walking casually then I trip and dramatically drop my can of coca cola in slow motion then camera angles will change slowly then begin to change faster and the song Nessun Dorma will be playing then it will all stop and I will be sitting down drinking the coke like it was a daydream. This is humour appeal which will hopefully grab their attention and make them spread it. 

Character breakdown:

Name- Tristan

Age- 16

Race- White British

Gender- Male

Profession- student

Visual elements:

Lighting- casual light

Props- sofa, coke can

Camera angles- neutral view, low view

Editing- (premier pro)match cut 

Audio elements:

Sound track- Nessun Dorma 

Rationale: I chose this idea because I know I’ll be able to make the advert 30 seconds long and how I’m going to edit it and the different camera angles I will be using. Also coca-cola is very popular and I made my own survey and 100% liked it  

Primary and secondary research: I have made a survey asking people if they liked coca cola and 100% who answered the survey said yes also I’ve researched loads of coca cola adverts and I haven’t seen one with my idea, so I know mine will be original and not copied.

Requirements and resources:

Crew- conor

Equipment- camera, tripod, microphone

Location- studio in the college of west Anglia (springwood TV)

Constraints and contingency: loss of footage, broken camera, injuries. To overcome loss of footage, record it again, if the camera breaks report it to springwood and go from there and if there are any injuries conor will get someone to help. To avoid the loss of footage back it up, to avoid the camera breaking make sure your holding it correctly or make sure it’s on the tripod properly and that its secure and to avoid injuries make sure you know what you are doing.

Legal and ethical considerations: To avoid copyright I'm going to make sure the music can be used in the advert I am making.

Proposed schedule: 18/11/2019 filming

	Risk Assessment Form
Activity1 – Studio	Location –   Creative Arts Studio, College of West Anglia, Tennyson Avenue, King’s Lynn, Norfolk PE30 2QW Telephone: 01553 761144			Dates / times: 18/11/2019 2pm-4pm
Hazards2	Who exposed	Risk3	Control measures		Risk3
Cold Environment	Cast & Crew	LOW	Encourage all to bring warm clothing and lots of layers Put reminder in Location Notes on all Call Sheets Ensure regular breaks are taken in a warm environment Ensure hot drinks are available on location at all times		VERY LOW
Crush by Load Utilising and assembling jibs (both standard and mini	All	MEDIUM	Ensure thorough checks have been made to the whole jibs before using it. If in doubt on how to assemble the parts, use the instructions provided with the kit or ask someone who knows how. Ensure there is enough weight to counterbalance the jib. Ask for help if struggling; to use people for guiding and lifting. Ensure the vicinity around the jib is clear, except for the necessary people.		LOW
Manual Handling Carrying and moving camera equipment	Crew & Cast	MEDIUM	Crew are trained how to safely lift and handle equipment and other items. Only those who are trained how to handle safely will be lifting things Plan routes before moving objects Equipment will be dropped as near to where it needs to be placed as possible Plan breaks where objects can be put down Team lifts will be encouraged for larger, bulky items		VERY LOW
Object Falling, Moving or Flying Utilising studio lighting rig	All	LOW	Make sure all objects that are at height are secured to the rigging or weighted down at the base Make sure all crew and actors know the set and what is at height. Ensure that the vicinity surrounding the moving/flying object is clear.		VERY LOW
Slippery Surface	Cast & Crew	MEDIUM	Due to adverse weather, Slippery Surface may become a risk. To limit this, we will: Avoid, where possible, filming in particularly slippery areas Encourage sensible, practical footwear Ensure sand/grit/sawdust is put down where necessary Wipe or mop up any liquid spillages as soon as possible and notify other members of cast and crew.		VERY LOW
Trip Hazard	Crew,  Cast & Public	MEDIUM	Crew will keep cabling to a minimum where possible Kit will be stored neatly and walkways will be kept clear. Crew will keep cables tidy & secure any loose cabling Cables laid across walkways, if unavoidable, to be covered with cables mats or securely taped down Locations dept. will be on hand to liaise with public and ensure cabling is kept tidy and that all equipment is kept minimal and neatly in place Letters to residents have been distributed to inform them of our intentions at each location with our contact details on Locations will ensure public can get through the set in between takes and will be able to pass without obstruction		VERY LOW
Electric Shock	Crew & Cast	MEDIUM	Only equipment PAT Tested will be used Use RCDs on all lighting circuits when plugged in on location Ensure location of fuse boards is known for each location Check to make sure that sockets are not overloaded and equipment turned off when not in use Those involved should do a visual check before using any electrical devices If anything is unfit for use, it will not be used further on the shoot until it repaired and re-tested.		LOW
Fire	Crew & Cast	LOW	When setting up shots, the relevant departments will ensure electrical equipment is given adequate space to keep cool and not overheat Loose cable from cables drums to eliminate risk of fire and spread cabling over a larger but safer area Strictly no smoking or any naked flames on set at any time Majority of crew are Fire Marshalls, and as such, will take preventative steps whilst on location In the event of a fire, area to be left immediately and all cast and crew to assemble in pre-arranged safe location. Cast and crew to familiarise themselves with locations of fire extinguishers/blankets and locations of fire exits Ensure that fire escape routes are not blocked		VERY LOW
Noise	Crew	VERY LOW	Ensure noise levels monitored If needed, wear extraneous noise cancelling headphones		VERY LOW
Lack of Food/Water	Cast & Crew	LOW	If you are hungry or thirsty at any time, feel free to eat or drink. There will be breaks if you need them.		VERY LOW
Litter	Cast & Crew & Public	Low	Locations to be cleared of litter before setting up Bin bags/bins to be provided, and cast and crew to be encouraged to dispose of waste appropriately		Very Low

Location Reece

Completed by:	Tristan Jack
Location address:	Tennyson ave, kings Lynn PE30 2QW
Scene/purpose of filming:	Advertising project
Picture of location:	Google maps screenshot of location:
Date of shoot:	18/11/2019
Time of shoot:	2pm-4pm
Brief description of content of production:	Coca cola can
Additional requirements for shoot:	Camera, tripod. Studio, can of coke
Any issues that may affect production:	Not being allowed to drop the can of Coca-Cola. Crew not showing up.
Any issues that may affect noise:	People being loud outside the studio.
How will you power the equipment at this location?	Plug sockets
Do you need permission to use this location?	Yes
Do you have booking confirmation?	Yes
Issues which may affect access for cast/crew:	Camera isn’t working properly. The crew is busy or has an emergency.
How will you deal with these issues?	If this happens I will record it on my own.
What are any potential hazards?	Slipping, equipment falling on crew/cast, too cold
How will you avoid/respond to these hazards?	Avoid slipping by cleaning up after I spill the drink, Make sure the equipment is secure and properly on, bring a jacket.
I believe to the best of my knowledge that this location is suitable for this production.	Yes
Date:	7/11/2019
Signature:	Tristan Jack